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Privacy Policy


  1. What We Collect


Creating an account on DEMAND.STYLE and using our services, we need to collect and process some information. Depending on your use of the Services, that may include:


  • information (such as your name, email and postal addresses, telephone number, and country of residence) that you provide by completing forms on DEMAND.STYLE, including if you register as a user of the Services, subscribe to our newsletters, upload or submit any material through DEMAND.STYLE, or request any information
  • your login and password details, in connection with the account sign-in process
  • details of any requests or transactions you make through our Service
  • information about your activity on and interaction with DEMAND.STYLE, such as your IP address and the type of device or browser you use
  • communications you send to us (for example, when you ask for support, send us questions, comments or reporting a page)
  • information that you submit to DEMAND.STYLE in the form of trends, comments, contributions to discussions or messages to other users

  1. What's Private?


This data will not be publicly displayed or revealed to other users:


  • any payment information you provide
  • your password details
  • your IP address
  • your phone number
  • communications you send to us (for example, when you ask for support, send us questions or comments, or report a problem)

We don′t give your personal information to any third-party services, except when it′s necessary to provide DEMAND.STYLE Services (like when we partner with payment processors). When we share data with third-party services that support our delivery of the DEMAND.STYLE Services, we require that they protect your personal information to the same standards we do. We do reserve the right to disclose personal information when we believe that doing so is reasonably necessary to comply with the law or law enforcement, to prevent fraud or abuse, or to protect DEMAND.STYLE′s legal rights.


  1. What's Only Shared with Project Creators?


When you back a project, the project creator will receive information such as your account name, the product backed and the related information such as the size and colour you have selected. Creators never receive backers′ credit card details or other payment information.


If a project you have backed is successfully funded, the creator will receive the email address associated with your DEMAND.STYLE account. They may also send you information regarding updates to the project you have backed or marketing materials around the project.


Creators may also receive anonymised information about the ways people visit and interact with their project pages, in the form of routine traffic analytics and statistics.


  1. What's Shared with Everyone?


When you create an account, we create a basic profile page for you on DEMAND.STYLE, containing your account name. Where ever your account name appears on DEMAND.STYLE (for instance, when you post comments, share trends, or back projects), people can click your account name to see your profile. Here are some of the things that will be publicly viewable on your profile, or elsewhere on DEMAND.STYLE:

  • the account name (User ID / Display Name / Profile Picture)
  • your email address will be public to other users on the platform
  • projects you′ve backed
  • projects you′ve launched
  • any trends, comments or activities you′ve posted on DEMAND.STYLE

Please note that if you don′t want others to see your User ID, choose a personalised display name that will be shown on DEMAND.STYLE.

Creators are also asked to verify their identities before launching a project. 


  1. What do we do with your Personal Information?


DEMAND.STYLE will use the information provided to;


  • confirm your identity when you sign in to DEMAND.STYLE
  • enable us to provide you with the Services
  • send you marketing communications we think you may find useful, but only in accordance with your email preferences
  • present projects to you when you use the Services which we believe will be of interest based on your geographic location and previous use of the Services
  • administer your account with us
  • enable us to contact you regarding any question you make through the Services
  • analyse the use of the Services and the people visiting to improve our content and Services
  • use for other purposes that we may disclose to you when we request your information

We take securing your data and preserving your privacy very seriously. We never post anything to your Facebook or any other connected third-party accounts without your permission. DEMAND.STYLE Project Creators will never receive backers credit card details or other payment information. We do not and will not release your personal information for any unsolicited purposes or for any commercial gain without your prior approval.


  1. Email Communications


We want to have all our users on our mailing list and newsletters, but only if you want to hear from us. We try to keep our emails at a minimum and give you the ability to opt out of any marketing communications we send.

We will send you email relating to your personal transactions. You will also receive certain marketing email communications, in accordance with your preferences. We may also send you service-related announcements when necessary.


  1. Data Storage


To modify or delete the personal information you have provided to us, users can do this under their "My Account" page. We may retain certain information as required by law or for necessary business purposes.

Information that you submit through the Services may be transferred to countries other than where you reside (i.e. the locations in which our data servers reside). We will protect all information we receive in accordance with this privacy policy.



Updated: 25th October 2016